Joanne is Fonterra Riddet Chair in Consumer & Sensory Science and Director of Feast at Massey University in New Zealand. She is also Associate Director at the Riddet Institute. Her research focuses on a multidisciplinary approach to understanding the factors affecting food perception and consequent choice behaviours. She is a Fellow of the UK Institute of Food Science and Technology (IFST), Member of the NZIFST and the Royal society of New Zealand. She sits on the editorial board of Food Quality and Preference and is a founder member and past Chair of the European Sensory Science Society.
- Food Experience and Sensory Testing (Feast) Lab, Massey University, New Zealand, Australasia
- Co-Chaired 2019 Pangborn Edition Edinburgh,UK

